Separate T-state may not have happened as yet but the Telangana dialect has started gaining currency with the ad, media and film world using it more than ever witnessed before. Until now, Telangana dialect was used mainly as a comic relief in the films and one could hardly hear it on Television. Newspapers too kept away from using this.
All this is changing now. A regional channel has started a weekly news bulletin in Telangana dialect. The big screen too has decided not to shy away from using it as a mainstream dialect. Director of a film titled "Banchan Nee Kaalmoktha" Ramesh Tummala, has announced that only Telangana Artistes would act in the movie and technicians too would be from the region. In Television, Goreti Venkanna, quite popular with the Telangana crowd for his songs, is now hot property. Interestingly Radio Jockeys on FM channels are more and more depending on the Telangana dialect to draw listeners, even if some of them are clearly faking it.
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